An Analysis and Evaluation of LEGO’s Global Marketing Strategy
Founded by Ole Kirk Christiansen in 1932, LEGO is a famous toy brand known for its signature plastic bricks. The name is an abbreviation of the Danish phrase ‘leg godt’ meaning “play well”. The Lego Group headquarters is located in Germany. First produced in 1949, Lego patented their brick design in the year 1958. The […]