Poster Making Assignment Help | Business Assignment Help for a Fast Food Restaurant

This is a business poster assignment and the video script that went with it, written for a student taking a masters in international business at a UK university. The brief was to analyse the entry barriers facing a fast-food restaurant chain moving into an emerging economy. The chain chosen was Chick-fil-A and the market was India.

The poster covers the company introduction, a SWOT analysis, target segmentation, the reasons to enter India, the major competitors, Porter's Five Forces, Hofstede's cultural dimensions, and the social and economic factors. Because the brief also required a recorded presentation, the script follows the poster text. Figures in both are as of 2021, when they were written; where the transcription differs from the poster image, it follows the sources listed at the end.

For a poster on global consumers rather than market entry, see our management poster sample on Shake Shack. For the full-length treatment of an entry decision, read our global marketing strategy sample, and for a brand that entered India through a local partner, our report on LEGO's distribution strategy and global expansion.

What Does a Poster Making Assignment Include?

One page, four or five panels, and a reference list. A title block naming the module and the question, a short introduction to the company, two or three analytical frameworks with a figure each, a conclusion of two or three sentences, and the references. Most business briefs add a recorded presentation of three to five minutes.

The marking usually splits between selection and clarity. Selection means choosing the frameworks that answer the brief rather than showing everything you know. Clarity means a panel a marker can read while standing, which in practice is 100 to 120 words. Everything longer belongs in the script.

What Was on the Chick-fil-A Poster?

The poster fits ten panels on one page: a company introduction, a SWOT analysis, target segmentation, a campaign image, Hofstede's cultural dimensions for the United States and India, social and economic factors, the major competitors with their market shares, the case for entering India, Porter's Five Forces and a short conclusion. The joint venture is not on the poster at all; the script argues for it.

SWOT analysis of Chick-fil-A entering India, from the 2021 poster

Helpful Harmful Internal

Strengths Internal, helpful

• High-quality fast food
• Growth in revenue
• Offer red-meat alternatives

Weaknesses Internal, harmful

• Negligible global presence
• Closed on Sundays
• Small number of stores

External

Opportunities External, helpful

• Global expansion
• Increasing number of stores
• Adding variety to the menu
• Adding healthy options

Threats External, harmful

• Competitors have a global presence
• A chicken-led menu where Burger King opened in 2014 with a separate vegetarian production line

A marker would press hardest on the Five Forces panel. It rates the threat of new entrants low because competition is intense, but a low threat means high barriers to entry, and Chick-fil-A is the entrant; nothing on the poster says how it would get past them. The substitutes box is explained by rivalry rather than by what a customer might buy instead. The Hofstede panel is on firmer ground, since it plots published scores for both countries, but it stops before saying what the gaps mean for the menu or for the choice of partner.

Text Content of the Poster

Introduction

Chick-fil-A is a fast-food chain restaurant serving the United States of America since 1964. In 2021 it had 2,671 locations spread across 48 states in the USA, plus two stores in Canada (Chick-fil-A, 2021). Its signature dish is a chicken sandwich.

SWOT Analysis

The four quadrants are shown in the grid above.

Target Segmentation

• Income: low and middle class
• Age: 6 to 80
• Gender: all genders
• Personality: easy-going

Why Enter India?

1. Second most populous country in the world, with 1.41 billion people in 2021 (World Bank, no date)
2. Seventh largest country in the world by area
3. Fast food market in India forecast to be worth 27.57 billion US dollars by 2020 (Research and Markets, 2015)

Major Competitors

1. Burger King
2. McDonald's
3. KFC

Porter's Five Forces

Understanding the nature of the competition (Porter, 1979):

• Threat of new entrants (low): the threat of new entrants is low due to intense competition in the industry.
• Bargaining power of suppliers (low): short-term contracts are made with suppliers to ensure optimum quality.
• Rivalry among existing competitors (high): existing firms like McDonald's and KFC will give intense competition.
• Bargaining power of buyers (medium): the small number of stores increases the bargaining power of buyers.
• Threat of substitute products and services (medium): high competition in the industry poses a threat of substitution.

Cultural Dimensions

Hofstede's six dimensions for India, the host country, against the United States, the home country (Hofstede Insights, 2021):

• Power distance: India 77, United States 40
• Individualism: India 48, United States 91
• Masculinity: India 56, United States 62
• Uncertainty avoidance: India 40, United States 46
• Long-term orientation: India 51, United States 26
• Indulgence: India 26, United States 68

Social and Economic Factors

1. Social factors: menu items would need customising for Indian consumers. Beef is widely not eaten in India, so it would have to come off the menu.
2. Economic factors: India’s growing economy and migration into the metro cities present the opportunity, and the metro customer base skews young.

Summary

To summarise, various analytical methods were used to examine the market conditions of the host country, India, and the findings were illustrated using charts, tables and pictorial representations. To conclude we can easily say that India provides an excellent platform of international market for Chick-fil-A to expand into.

What Does the Presentation Script Sound Like?

It argues the entry decision in the first person and leaves the frameworks on the poster: why India, why a joint venture over the other entry modes, what the menu has to change and how far the incumbents are ahead. The script below follows the one submitted with this poster, with the student's name left blank. Naming the rejected entry modes, as it does, is where most of the analytical marks sit.

The following script can be used while recording the presentation for the created poster:

Hi, my name is ……….. and the company that I have chosen is Chick-fil-A. Chick-fil-A is a fast-food chain restaurant headquartered in the United States and has been serving since 1964. They have a wide variety of menu options but they are best known for their chicken sandwiches and waffle fries. They are known for their customer service.

I have decided to launch the company in India due to numerous factors. Firstly, India has the second largest population in the world, and its fast food market was forecast to be worth 27.57 billion US dollars by 2020 (Research and Markets, 2015). Secondly, the customer base in the Indian metro cities skews young, which makes the country an attractive option for a fast-food chain to enter.

After analysing and studying the market, I concluded that the marketing strategy that I will be choosing to enter India for Chick-fil-A will be a Joint Venture.

A joint venture involves two or more businesses pooling their resources and expertise to achieve a particular goal. In a strategic alliance, firms work together cooperatively, but no new organisation is formed.

In both cases, the firm and its local partner share decision-making authority, control of the operation, and any profits that the relationship creates. Both the risks and rewards of the enterprise are shared. A joint venture helps in business expansion especially when moving into a new market overseas. A joint venture could give access to more resources, greater capacity, increased technical expertise, and access to established markets and distribution channels.

Other strategies like franchising, licensing, exporting, and contract manufacturing were also considered. But I believe that the best strategy to adopt will be Joint Venture. I believe this is the best course of action because Chick-fil-A's two earlier moves outside North America, into South Africa and the United Kingdom, did not hold.

A joint venture will provide them with the knowledge and the resources required for the success of the business. Adapting the menu to Indian consumer requirements will be a necessity due to lifestyle differences between the people of the United States and India.

For instance, beef is widely not eaten in India, so it must come off the menu. A vegetarian line is needed too. Burger King's first Indian restaurant ran "a dual production line (one each for vegetarian and non-vegetarian products)" with separate staff on each, and its menu had been "researched and tested by more than 5,000 customers across 8 cities" before it opened (Burger King Worldwide, 2014). Chick-fil-A will have to do the same.

It will also be imperative for the company to launch a cheaper option on the menu as there is an income gap between middle-class families from the US and those from India. All these factors prove that a menu localisation will be required which will require cultural study of Indian people. However, the other party in the Joint Venture will be a local partner so they will have local consumer knowledge and expertise thereby decreasing the cost.

It’s true that competitors of Chick-fil-A like McDonald’s and Burger King already have a head start in the nation. Burger King opened its first Indian restaurant on 9 November 2014, at Select Citywalk in Saket, New Delhi, and called India its hundredth country (Burger King Worldwide, 2014).

However, a plan for the fast expansion of outlets of the company in the Indian market will be required to conquer the market share as widely as possible.

A strategic plan with defined short-term and long-term goals should be used to map how the company grows in the market.

What Has Changed for Chick-fil-A Since This Poster Was Written?

The "negligible global presence" weakness in the poster's SWOT is being addressed. Chick-fil-A now states that it serves food in more than 3,000 restaurants across 48 states, Washington DC, Puerto Rico and Canada (Chick-fil-A, 2026). It has also opened its first permanent restaurants outside North America, in Leeds and, on 11 December 2025, in Singapore (Chick-fil-A UK, no date; Chick-fil-A Singapore, 2025).

In its 2025 announcement the company said its first UK restaurant would open in Leeds, with five UK locations planned within two years and more than 100 million dollars of investment over ten years. Singapore followed in late 2025 with 75 million dollars committed over the same period, each restaurant creating 70 to 120 local jobs (Chick-fil-A, 2025).

That matters for the argument in the script, which rejected franchising partly because the two earlier moves had not held. A South African location opened in 1996 "only to close six years later, having failed to build brand awareness", and a location in the United Kingdom "only lasted a few months in 2019, following protests from gay rights advocates" (Fortune, 2023). That UK restaurant was at The Oracle centre in Reading. It opened in October 2019, the centre said a little over a week later that it would not extend the six-month pilot lease, and Chick-fil-A described it as a "six month pilot licensed location" (CNBC, 2019).

The 2025 return is built differently: a named local owner-operator, a ten-year investment figure, and what the company calls "our unique franchise model" (Chick-fil-A, 2025), which is the entry mode the script turned down. A student updating this poster in 2026 could use the comparison directly: same market, second attempt, different entry model.

The poster's first reason for entering India has changed as well. The United Nations projected that India's population would reach 1,425,775,850 by the end of April 2023, matching and then passing mainland China's, which makes it the most populous country rather than the second (UN DESA, 2023).

Read more samples in our business assignment samples and MBA assignment samples, or browse study guides and samples across subjects. See how we approach MBA assignment help, and essay writing help for modules that set the same market-entry question as an essay rather than a poster. For the cultural side of a market-entry brief, our cross-cultural differences in business sample goes further into Hofstede's dimensions.

Need a poster assignment and the presentation script for your own module? Message us on WhatsApp with the brief, the panel limit and the deadline.

Sources and References

• Burger King Worldwide (2014) Burger King Worldwide enters 100th country with opening of first restaurant in India, 9 November. finance.yahoo.com. Source for the 9 November 2014 opening at Select Citywalk, Saket, New Delhi, the hundredth-country claim, the dual vegetarian and non-vegetarian production line, and the menu tested with more than 5,000 customers across 8 cities.
• CNBC (2019) Chick-fil-A's first UK location will close after pressure from LGBTQ rights group, 18 October. cnbc.com. Source for The Oracle centre in Reading, the six-month pilot lease and Chick-fil-A's description of it as a "six month pilot licensed location".
• Fortune (2023) Chick-fil-A is expanding to Asia and Europe, 13 March. fortune.com. Source for the South African location opening in 1996 and closing six years later, and for the UK location lasting a few months in 2019.
• Chick-fil-A (2021) Who we are. chick-fil-a.com (accessed April 2021).
• Chick-fil-A (2026) How many Chick-fil-A restaurant locations are there?. chick-fil-a.com. Source for the "more than 3,000 restaurants" figure.
• Chick-fil-A (2025) Chick-fil-A restaurants opening in the UK and Singapore in 2025. Press room. Source for Leeds, the five UK restaurants, the 100 million and 75 million dollar investment figures, the local Owner-Operators and "our unique franchise model".
• Chick-fil-A Singapore (2025) Singapore welcomes first Chick-fil-A restaurant, 11 December. chick-fil-a.com.sg. Source for the Bugis+ restaurant opening on 11 December 2025.
• Chick-fil-A UK (no date) Chick-fil-A Leeds. chick-fil-a.co.uk (accessed 24 September 2026). Source for the Leeds restaurant at 34-35 Commercial Street being open.
• Hofstede Insights (2021) Country comparison: India and the USA. hofstede-insights.com, archived 2 August 2021. Source for the six dimension scores for each country.
• Porter, M.E. (1979) How competitive forces shape strategy, Harvard Business Review, March. hbr.org.
• Research and Markets (2015) India fast food market report 2015-2020: market is expected to grow at a CAGR of 18%, PR Newswire, 27 May. prnewswire.com. Source for the forecast that the fast food market in India would be worth 27.57 billion US dollars by 2020.
• United Nations Department of Economic and Social Affairs (2023) India to overtake China as world's most populous country in April 2023, United Nations projects. un.org. Source for the April 2023 date and the 1,425,775,850 projection (UN DESA Policy Brief No. 153).
• World Bank (no date) Population, total: India, World Development Indicators, value for 2021. data.worldbank.org (accessed 24 September 2026). Source for the 1.41 billion figure for 2021.