Lego Marketing Research and Strategy Analysis

Lego Marketing Strategy and Research Analysis

1. Introduction to the Business Lego has established itself as one of the top toy manufacturers in the world, with the mission statement “Only the best is good enough.” It was founded in 1934 by a carpenter from Denmark, Ole Kirk Christensen, with the philosophy that “good play” supplements a child’s life and his subsequent life. […]
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SME’s Global Marketing Strategy – An Analysis and Evaluation | Global Economy

Introduction to a Global Economy An analysis and evaluation of an SME’s global marketing strategy 1. Introduction Globalization has reciprocally developed economies all over the world, breaking down the boundaries of financial and economic exchanges, and leading to the rise of a global finance syndicate. Globalization is now a domineering phenomenon driving corporations and their […]
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