Lego

Lego Marketing Research and Strategy Analysis

Lego Marketing Strategy and Research Analysis

MBA Assignments

1. Introduction to the Business Lego has established itself as one of the top toy manufacturers in the world, with the mission statement “Only the best is good enough.” It was founded in 1934 by a carpenter from Denmark, Ole Kirk Christensen, with the philosophy that “good play” supplements a child’s life and his subsequent life. […]

LEGO’s Global Marketing Strategy – Analysis and Evaluation

MBA Assignments

Lego’s marketing strategy exemplifies innovation and resilience, adapting to global market trends using insights from Porter’s Five Forces and PESTEL analysis. This evaluation delves into how Lego navigates competitive pressures and external factors to maintain its iconic brand presence in the global market. Explore how the Lego’s global marketing strategy helped it in being comptetive […]