Globalization has revolutionized the hospitality industry, driving significant changes in customer expectations, cultural trends, and operational strategies. As the industry evolves, professionals face unique challenges adapting to technological advancements and cultural diversity while maintaining service excellence. This sample work explores key trends and challenges in global hospitality, providing insights into career planning and management strategies in an interconnected world.
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Global Hospitality Report with Self-Reflection Plan: Management Assignment Help Sample
Introduction
Globalization
The term “globalization” describes a trend toward a more integrated global economic system. Enterprise is a continuous process involving the financial, governmental, regulatory, technological, and cultural domains. The hospitality industry has been a particular target of globalization’s broad-reaching, mixed consequences. Economic and commercial globalization has had a direct impact on travel costs. Higher competition has led to both increased pricing competition and the development of the low-cost carrier model in aviation. Due to the inexpensive carrier business model, which provides a fundamental service for less money, more individuals may now explore the world affordably (Dube, Nhamo & Chikodzi, 2021).
As a result, it is now easier than ever for travelers to experience other cultures, making it even more essential for hospitality specialists to comprehend as well as accommodate all demographics. Globalization has made travel easier and much more readily available. Consequently, visitors have a wider selection of destinations to choose from, leaving behind developing countries that could lack the infrastructure or technological capabilities needed to handle a huge influx of tourists. To enhance the amount of tourism a country attracts, it needs to have the resources required to compete with more luxurious and tourist-friendly areas.
For a variety of causes, several countries, cities, and towns see significant peaks and dips in tourism. This could be due to the weather, the price, or seasonal events. Locals can find numerous employments in the hospitality industry during these busy times. In locations where tourism is a substantial industry, this results in many individuals being left without any income for a sizable portion of the year, which causes unemployment and poverty. The globalization of the economy fosters rapid technological advancement (Khan et al., 2020). The hotel sector is affected by global technology developments in the same way that other industrial sectors are. Technology is crucial in the hotel sector for managing employee efficiency, client happiness, and income generation.
The basic factor in today’s world that would influence how well a company is successful or unsuccessful in the long run is technology. In the hospitality industry, high-tech equipment has already been separated into two categories: systems to optimize profitability and systems to maximize visitor enjoyment. Several key technologies, like Wi-Fi, and RFID (Radio-frequency identification devices), including online reservations, have completely changed the hospitality industry (Varelas & Georgopoulos, 2017).
Hospitality
The vast range of actions considered “hospitality” often includes the provision of housing, food, as well as entertainment. Hospitality management is used by voluntary, competitive, & non-commercial organizations. Although catering, organizational, hotel, & restaurant management theories and procedures might differ slightly, a number of the fundamentals are the same across all industries whose stated aim is to provide hospitality services.
The ideas of management in hospitality initially originated in early civilizations, which sought to meet the demands of their social groups. That is consistent with modern corporate marketing ideas that direct actions in hospitality management. In other words, managers who provide services must first ascertain what their clients’ wants are before deciding how to best satisfy them. The hotel industry is a responsive industry that must be ready to act when society expresses a need.
The hospitality industry is one area where the highest standards of quality are required. Customers, or guests, expect to use the products and services offered by the hospitality industry, as well as they require a uniformly high standard of quality across the board. Given how cutthroat the sector has grown, failure to deliver the required quality could cause a hotel business to lose customers to competitors. Something is said to be of high quality if it complies with the requirements in full (Beckford, 2010). The hospitality industry should enhance comprehensive quality management, and businesses who have already done so should implement its concepts into their corporate plans to maintain high-quality services & client pleasure.
It is vital to continually use product design and the application of contemporary technologies to improve production processes to fulfill the minimum criteria. Employees are expected to uphold the highest standards imaginable to distinguish the hotel’s products from those of competing enterprises.
Many hotels have included measuring criteria in their operations to establish whether they have achieved their goals and objectives and to ensure that high standards are maintained (Evans and Lindsay, 2008). There are two key ways to assess service quality. Technical, product-focused, as well as customer-focused are the three main approaches. The two strategies are the results of managerial efforts that are made from various perspectives. The manager puts a lot of effort into maintaining the organization’s standards while also providing for the needs of the clients. Every visitor to a hotel facility has one thing in mind: first-rate service (Basak & Khanna, 2017). Consumers may find it difficult to communicate their discontent, thus personnel should always be careful while determining whether customers are completely satisfied (Evans, 2005).
The hospitality industry in India has experienced considerable growth in recent years and it has the possibility of expanding much further in the future. The nation, which is diverse and rich in culture, has been luring many tourists from all over the world.
Foreign and domestic travelers agree that India is a popular location for spiritual tourism. From 65th in 2013 to 34th in 2019, India’s position in the World Economic Forum’s index assessing the competitiveness of tourism and hospitality has improved steadily (Mordorintelligence., 2021). On the contrary, among the key factors boosting the success of the domestic travel industry is the middle class, which is continually growing, their discretionary money is expanding, and millennials are becoming increasingly enthusiastic about traveling within their nation.
Source: Hospitality industry in India, India Hospitality Market Analysis – Industry Report – Trends, Size & Share (mordorintelligence.com)
To reach out to millennial travelers, Oyo Rooms successfully battled with companies like Airbnb by providing affordable stays in the majority of the most sought places with flexible check-in & check-out options. This has altered the hotel sector globally. Less than three million international visitors visited India in 2020, down over 75% from the prior year, as a result of travel restrictions put in place to battle the coronavirus pandemic (Mordorintelligence., 2021). To expand the breadth and scope of the program and to maximize the advantages for tourism industry stakeholders, changes have been made to the Market Development Assistance (MDA) criteria for giving financial assistance to stakeholders for the development of domestic travel (Mordorintelligence., 2021).
The level of financial assistance that is permissible has also risen, and promotional activities, especially internet marketing, have been introduced.
Discussion
Why career planning is important
I am looking forward to establishing my career as a food & beverage operation manager and am also willing to gain experience to become a food & beverage director. My interest in the hospitality industry attracted me to plan my career as a food & beverage manager. However, I would like to state that globalization generated ample opportunities in India’s hospitality sector, thus, I am willing to target India’s hospitality industry.
The ordering, oversight, as well as processing of food and beverages at a restaurant fall under the purview of a food and beverage manager. Managers of food and beverage operations ensure that deliveries are of the highest caliber and also that supplies won’t run out before the next one.
The food and beverage industry offers several career routes and profiles, allowing those considering a career in the field to express their imagination in what may be a gratifying, fascinating, and diverse industry. In this fast-paced, fiercely competitive sector, success demands resilience, determination, & hard work. It should be noted that the food and beverage industry seems to have a wide range of job opportunities that allow those thinking about a career in the sector to express their creativity in what could be a fulfilling, interesting, and diversified industry. F&B managers must be able to efficiently handle operations from the kitchen to the front of the house, which requires strong leadership and organizational skills.
This position also comprises managing inventory, and workflow, including employee scheduling in addition to making sure that everyone in the workforce is working properly, investigating dishes, changing the menu, and improving client relations (Hole & Snehal, 2019). This profile is completed by strong interpersonal skills and a commitment to producing and submitting reports. Career planning is the process of an individual user identifying their career goals and determining how to achieve them. The interaction synchronizes a variety of activities, including quests for personal growth and the means of realizing these goals. Effective careers rarely occur by chance. In general, career planning helps me to establish one and enjoy all of its advantages. Keeping task lists up to date is yet another frequent challenge I have faced. High-level assistants have a lot of information to manage and must prioritize well. Without a structured framework, it is simple to lose concentration and ignore important details. The organization is key to effectiveness.
Previous working challenges faced
I have work experience of around 4 years as an assistant manager and 7 years in airline customer service in Kuwait. During my professional career, I have also gained various skills and abilities however, faced certain challenges. In Kuwait business culture is different and in my opinion, I have gained various skills and abilities from Kuwait’s working culture that will help me in my future professional career.
Effective communication within the workplace is built on formal correspondence meant to support the ongoing growth of the business or the day-to-day operations of the business. Employees who allow personal concerns to impede communication regarding work-related matters lead to an issue that might be challenging to identify and resolve. Individuals who cut off communication because of a private matter hinder the company’s growth and make it more difficult to conduct business.
Reason for choosing next career
It is simple to understand how a career in the hospitality industry might be broadened given the wide variety of food and beverage venues available. The positions themselves can be used in many contexts, and the learned abilities can be used in a variety of sectors.
I can use the leadership and management abilities I develop as an F&B manager in any industry. It takes a lot of effort to keep everyone and everything under control during a hectic business. When applying for a completely different job, my level of discipline while working as a line cook might make me stand out. Additionally, these roles can be carried out from any location in the world, provided that any language difficulties can be solved (Chand, 2016). This gives you a wide range of employment alternatives, including postsecondary education, an apprenticeship, or generally working your way up the corporate ladder. I will indeed be surrounded by individuals from various backgrounds as a result of the range of entry points into the F&B industry, which will enable me to form enduring friendships. This career path was chosen to work in the hospitality sector. For this role, rigorous standards and a high degree of responsibility are required. Resorts and hotels are one of the most prosperous enterprises, even in a challenging economic climate. Working for a FandB manager may provide advantages such as a rewarding position and salary. It also attracts me since I could advance my career and get the chance to work with managers to enhance products and services. This job presents fantastic chances for the advancement of my future career.
What culture affects hospitality trends
The hospitality industry is one of the leading businesses that intend to benefit from several advantages that aid in its commercial success. These benefits help it not just grow into new markets but also hold onto its market share in those that already exist. SWOT Analysis of an international manager working in the hospitality industry are as follows:
Strengths: As an international manager one can take benefit of a variety of new items while taking the shifting consumer landscape and fierce competition into consideration. After completing swift pilot testing and researching the market for new items, the international manager can quickly gain knowledge about new products thanks to its wide transmission networks.
Weaknesses: As an international manager, one might face difficulties getting adjusted to the new working culture and also may get minimal support from the company. The manager might face difficulties working in a completely different organizational structure (Xi, 2021).
Opportunities: Owing to changing trends in consumer behavior, international managers have a fantastic opportunity to extend into the corporate atmosphere, recruit a varied workforce, as well as penetrate new markets (Phadermrod, Crowder & Wills, 2019).
Threats: International managers might face difficulties from local managers due to which overall performance might get hampered. Even performing the job role of international manager can be hectic as being an international manager one needs to have updated knowledge regarding customers’ trends and prevailing market conditions that are very uncertain.
The Hofstede assessment for India shows a high-power distance society, but all other indicators are moderate. This might be a sign that India is undergoing a transition. India’s society is unmistakably collectivist with a 48 on this metric. This demonstrates how highly valuable belonging to a bigger social organization is. Individuals are expected to behave in a way that furthers the objectives of the defined in-groups.
The two fundamental demands in their partnership are the employee’s loyalty to their employer and the employer’s protection of their family. Relationships frequently play a role in recruitment and advancement decisions at work. Relationships are the cornerstone of everything in a collectivist society. India scores well on the power dimension (77), indicating that there is a sizable amount of wealth and authority imbalance in the country. India scored a 56 on this dimension, earning it the reputation of being a manly country. In terms of external displays of prosperity and power, India is quite macho while scoring just above the middle. India, which earns a score of 40 on the uncertainty dimension, has a medium to low preference for avoiding ambiguity.
There exists in this country. Acknowledging that nothing is ideal and that everything will not happen as planned India is known for having a strong tolerance for the unexpected and being patient (Minkov, & Kaasa, 2020). India possesses all of these traits, making it a popular place for foreigners to build business relationships. India is categorized as a long-term-focused culture with a score of 61. In India, the concept of karma serves as the foundation for all philosophical and religious ideas. Time is not linear; it is polychronic, and because of this result, it has less significance in Eastern societies than it does in Western societies, which see time as monochronic and frequently struggle with this metric (Malhotra & Gaur, 2020). Due to India’s reputation for long-term orientation, its residents routinely disregard tardiness, modify their plans in response to unforeseen events, as well as generally feel more at ease pursuing fate’s set route than adhering to a rigid schedule.
Everyone tends to act a certain way while interacting with others, but this does not mean they will always act that way. Meredith Belbin and his coworkers discovered that these behaviors can be grouped into common patterns that can be distinguished from one another. When acting naturally in a group, everyone appears to have a predilection for one or more of these “Team Roles.” If I have multiple “natural roles,” I can move between them as I see fit. This is useful knowledge to have in case I ever need to play a different position on a team.
The relevance is that over years of team observation, Dr. Belbin and his team were able to anticipate a team’s success or failure simply by looking at the roles that were present. They may also turn a struggling team around by adding the right person in the appropriate position, or they could wreck a winning team by eliminating a crucial supporting role. They also discovered that it enables individuals to collaborate and live together more effectively if team members recognize, communicate, and explore their team roles. They improved things as they went along throughout time, so several roles have multiple names.
Challenges of working as an international manager in hospitality
The ability to properly communicate is crucial for managing a successful business, thus mastering the language ought to be the top focus. Basic knowledge of the local language usually allows me to communicate my ideas, but I run the possibility of making errors that might be expensive or even hazardous. Considering the case where I am attempting to instruct a worker on how to use a piece of equipment, some aspects are lost in translation. Both a work injury and, worse even, equipment damage could happen.
For a business to be successful abroad, local culture must be understood. American accepted and conventional business procedures may not necessarily be appropriate while managing employees in another country. For example, a manager who delivers assignments to employees swiftly and moves on to other chores can later realize that they disrespected a worker who is accustomed to formal decorum. The employee may likely become demotivated and deliver subpar work. A manager’s ability to negotiate with other local businesses and communicate with customers may frequently be limited by a lack of cultural awareness.
The main challenge in the world of hospitality management is customer happiness. Everything hinges on how we respond to requests and problems from customers. Sometimes we have to say no, as well as the way we do so will depend on us. Individuals can’t always say yes. In the hospitality sector, it is encouraged never to decline a guest. However, not all answers can be affirmative. Consequently, we are accountable. When we fully understand it, we will be the happiest person who works in that field. Everything is determined by our feelings.
Conclusion
In essence, the travel and hospitality industries have been significantly impacted by the globalization of contemporary transportation and technology. Better transportation infrastructure encourages tourism growth, which in turn helps the global tourism industry expand and connects visitors to a variety of tourist destinations.
The use of contemporary technology in the hospitality industry, on the other hand, has facilitated the growth of a warmer and also more professional interaction between visitors and hotel chains. Global trends as well as difficulties are forcing changes in the hotel and tourist industries, and both the economy overall as well as the hospitality and tourism sector specifically benefit immensely from these changes.
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